Getting to Know Google Web Analytics

All over the web, Google Web Analytics is probably in-line with the most popular tools in website building Using this service is so easy and it’s absolutely free. But before we go any further, we will first talk about what is Google Web Analytics all about.

Google Web Analytics, also known as GA, is one of Google’s fastest growing services and it focuses on giving internet marketers a thorough statistics regarding the performance of a website. As a matter of fact, more than half of today’s leading websites utilize GA.

The very first thing you need in order to use this is an account in Google Web Analytics. After that, attach the tracking code from Google Analytics to each page of your website, specifically at its header and footer. Stats will start to accumulate in your account the moment the web crawlers can index the tracking code.

If you want to access this information, then log on to your Google Web Analytics account to visit your dashboard. Basically, the system can provide up to 140 reports. These would include:

• Site usage – A graphical view the daily visits you have received for the previous month (this would include the number of page views, number of pages per visit, average time spent in visiting your site)

• Bounce rate – this records the total number of visitors that reached your home page but did not visit other pages later.

• Traffic sources – here, you will be able to acquire information on how your visitors were able to land at your website. There can be 3 ways: Direct (addresses which have been typed in the address box directly), Organic (link has been clicked from the varied results from the search engines), and major referrals (obtained from websites that have links directed to your website.

• Map overlay – this gives a graphical overview of the location of your site’s visitors. Information regarding the visitor’s state, as well as city, can be obtained by a simple click on ‘View report’.

• Content overview – in just one look, you can view the page with most number of visitors.

Google Web Analytics is definitely a helpful tool for web page optimization and in the first place, backing up small and starting internet marketers is what Google Analytics is all about. First of all, you can be able to comprehend how your visitors were able to find or arrive at your website. This can even narrow down into keyword level; that is, you will know what are the keywords they key in order to reach you page. In the second place, analyzing the stats will tell you if your SEO techniques are effective or not. In addition to that, you can also be able to point out which pages are in need for more SEO efforts. Most of all, Google Web Analytics is at the house! Additionally, you can also make use of this with other Google web services such as Google AdSense.Furthermore, other Google web services can be mixed together with GA.