India Has A Long And Dominant Convention Of Small Family Enterprises And Street Traders, But The Web Market-Place Is Growing Here Too.

"Most folks of my age today in India literally live online," announces Seeya Malhotra as she unwraps a box which has been brought to her desk at work. And they mostly use development of web shop in Bosnian izrada web shopa.

The box contains a collection of desk speakers which she had ordered online a few days before.

Purchasing items at the press of a button is the way Seeya shops these days - she asserts virtually 1/2 her wardrobe has been acquired online, as well as her lunch and lots of other things.

India has a long and dominant tradition of little family companies and street traders, but the net market is growing here too.

As net use rises at a rapid pace, so too does the uptake of Internet shopping.

There are way more than sixty five million people signing into the web in India, according to research group Juxt.

This could be a tiny proportion of the country in total, but in itself represents a big market.

And Juxt guesses 4 in every five of these web browsers shop on the internet.

At this rate, India may become one of the top ten e-business hearts in the world by 2015, says Murali Krishnan, the boss of eBay India.

His prophecy is based not only on augmenting web uptake in India's smaller towns, but also growing consumerism, which is driving demand for foreign labels.

"The large expansion of retail malls has elevated awareness of the most recent brands and products," he asserts.

"As a result, the Indian ebusiness market is growing speedily ; actually it's exploding."

India has more than 3,311 ecommerce centers, according to research conducted by eBay India for its 2011 census.

The company analysed transactions made on the site between July 2010 and July 2011.

Delhi, Mumbai, Bangalore, Jaipur and Chennai remain the largest towns vis ebusiness, according to eBay, but what is more telling is that around 40 percent of transactions now come from smaller towns.

It is this broadening reach and consumer base which is captivating more of India's smaller companies on the internet.

Shoe surfers

In her studio in South Mumbai, Payal Kothari is sketching designs for her latest shoe collection.

Crammed into the little space are boxes on boxes of footwear - from high heels with glittery ankle clasps to wedge sandals encrusted with beads.

Ms Kothari's designs are worn by Bollywood stars and Bollywood hopeful alike.

During the past year, she made a decision to begin to sell her wares thru assorted web shopping portals, having previously only sold to stores.

Ms Kothari announces she has consumers across India, and has orders from Chennai to Chandigarh.

"The prime reason we are selling online is because we will be able to reach a bigger consumer base in smaller towns aside from the metros," she asserts.

"The country is vast so the only way we will do that is thru several websites."

For Ms Kothari web sales offer other advantages,eg avoiding the high costs of retail space, and a warranted sale before a product is shipped out.

"When we sell online, we will be able to basically concentrate more on creating the product," she asserts.

Popular Indian net sites during the past decade have included travel booking portals - the Indian railways ticket site (IRCTC) is employed by almost one in 5 of the country's web users, according to research company Comscore.

Up to date successes include online books, films, and accessories store Flipkart which has been styled as India's answer to Amazon.

The company, which started in 2007, is India's ecommerce success story and is allegedly valued at $1bn (£635m).

It now employs more than 2,500 staff, and has eight million visitors a month as reported tagza.com.