Long Island Search Engine Optimization | Rules For Positive Reverse SEO Campaign

Just like search engine marketing does, reverse SEO protects the online reputation using a methodical approach. Step 1 is to identify the pages and sites that contain the negative comments about a company that are ranked on search engines under important keywords. These types of keywords could include the name of the company, employees or even products and services.

The second step of reverse SEO is to analyze those sites and pages for their respective ranking authority. That will help you determine the effort and tools you’ll need to use in order to move them from the first page of listings within Google, Yahoo and Bing. A negative PR blitz that is spreading across social networking sites is more difficult to overcome than a single blog post that is on a non-authoritative domain.

Step 3 means it is time to start gathering the necessary tools and execute the reverse SEO campaign. Such tools could be fresh press releases that are optimized, a new network of competing blogs and sites, social media accounts and a social bookmarking program. Reverse SEO should include content syndication to build backlinks of high quality. Any Internet marketing expert will have the necessary tools.

To read more about reverse SEO, go to Long Island SEO

Start Reverse SEO Before Negative PR Starts

When it comes down to it, the best to time combat negative content is before it happens. How do you do that? Any strong domain will make it hard for negative PR to make it to the top of the search engines. This is due to the way that the pages link. Any page will rank high on the search engines if there are enough backlinks pointing towards it. Once it is ranked, it will be hard to bypass. Might as well get to the top first under your own keywords before anyone else.

Negative press can spread rapidly as people attach the press to their own blogs, sites, forums and social media accounts. That creates a growing portfolio of links pointing toward the damaging press, cementing its position in the top listings. It becomes more difficult to address. By launching a reverse SEO campaign upfront, you can prevent the negative publicity from gaining exposure in the first place.

Reverse SEO Will Help Your Online Reputation

Reverse SEO should play a key role in your online reputation management program. It is far too easy for unsatisfied customers, resentful employees, lazy journalists and malicious competitors to tarnish your name. And when it happens, it is usually done under the cover of anonymity. Anonymity makes the complaint or grievance impossible to address in private.

Launch your reverse SEO campaign now – before trouble strikes and the damage begins to gain momentum in the search engines. In a year’s time, you’ll be glad you did.

To read more about reverse SEO, go to Long Island search engine optimization