Top Internet Business Start-Ups
When the recession hit, many of us watched the skyrocketing unemployment claims and thought, "Wow, I'm glad that's not me!" Yet, here you are — through no fault of your own — unemployed, confused and lost. Perhaps you worked for the same employer for years and never thought you'd end up in this position. Or perhaps you just got your job, saw that light at the end of the tunnel, and now feel disillusioned. These unexpected events left many Americans searching for a way to carve out their own piece of the American Dream and never rely on a boss to pay them again. It's true; it's a great time to start an internet business if you know what you're doing, of course. Here are some thoughts on how to proceed.
There are many different types of internet business ventures to consider. Some people prefer to go with what they know. Brent Bouchez, David Page and Nancy McNally all worked for top-tier ad agencies before forming their own marketing company targeting consumers 50 and older. Michelle DeAngelis worked at Bank of America for 15 years before branching off to do her own private consulting. By contrast, some internet business entrepreneurs decided to forego their past identities and follow a particular pursuit or passion. Ali Galgano transitioned from a corporate recruiter at Goldman Sachs to a seller of unique costume jewelry. Kelly Elvin went from being a corporate lawyer to a dog trainer. What matters most is that your home based business is something about which you are knowledgeable and passionate.
Working with an internet business from home can be a huge culture shock for some entrepreneurs. First of all, there are no more perks — paid days off, vacations, automatic raises, corporate credit cards, 401ks, employee luncheons, cushy offices or company cars. Secondly, it can be downright lonely at times if you go from being the head gossiper at the office water cooler to the sole proprietor of a home business. Thirdly, you will need to harness all the self-motivation you can. It's much more difficult to get your work done when you can sack out on the couch for a few hours at will or turn on the TV. Lastly, you have to deal with all the accountability. If your marketing campaigns prove to be flops, you have no one to blame but yourself, which can be a tough pill to swallow.
There are many reasons why an internet business may appeal to you. Most entrepreneurs say they were motivated by a strong desire to build wealth. A significant portion of IT and business owners said they liked the idea of being part of a start-up, had a life-long dream of running a business, felt their idea was good enough to capitalize on and generally disliked working for others. If these sound like some of the reasons you've been debating about, then you may want to give it a go. Unlike retail or restaurant chain businesses, you don't necessarily need a lot of cash to get started online, although you do need good money management skills.
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